GA Google Analytics / Analytics

  • first release
  • last updated
  • current version
  • requires WP version
  • requires PHP version
  • tested up to
  • download count
    2 467 178
  • rating total
111 users
5 stars
4 stars
3 stars
2 stars
1 star

GA Google Analytics

Connects Google Analytics to WordPress
Supports Universal Analytics / analytics.js
Supports Global Site Tag / gtag.js

This plugin enables Google Analytics for your entire WordPress site. Lightweight and fast with plenty of great features.


  • Blazing fast performance
  • Does one thing and does it well
  • Drop-dead simple and easy to use
  • Regularly updated and “future proof”
  • Stays current with the latest tracking code
  • Includes tracking code in header or footer
  • Includes tracking code on all WordPress web pages
  • Includes option to add your own custom markup
  • Sleek plugin Settings page with toggling panels
  • Option to disable tracking of admin-level users
  • Option to enable page tracking in the Admin Area
  • Works with or without Gutenberg Block Editor
  • Easy to customize the tracking code
  • More features available in the Pro version

This is a lightweight plugin that inserts the required GA tracking code. To view your site statistics, visit your Google Analytics account.

GA Tracking Options

GA Feature Support

Also supports tracking links and conversions via the Custom Code setting. Learn more about Google Analytics!

Pro Version

GA Google Analytics Pro includes the same features as the free version, PLUS the following:

  • Visitor Opt-Out Box (frontend UI)
  • Configure multiple tracking codes
  • Live Preview of all tracking codes
  • Choose location of multiple tracking codes
  • Supports Custom Code in header or footer
  • Disable tracking of all logged-in users
  • Disable Tracking for any Post IDs, User Roles, Post Types
  • Disable Tracking for Search Results and Post Archives
  • Display Opt-Out Box automatically or via shortcode
  • Complete Inline Help/Documentation
  • Priority plugin help and support

Learn more and get GA Pro »


User Data: This plugin does not collect any user data. Even so, the tracking code added by this plugin is used by Google to collect all sorts of user data. You can learn more about Google Privacy here.

Cookies: This plugin uses simple cookies for the visitor Opt-Out Box to remember user preference for opt-in or out of Google Analytics.

Services: This plugin does not connect to any third-party locations or services, but it does enable Google to collect all sorts of data.

Support development of this plugin

I develop and maintain this free plugin with love for the WordPress community. To show support, you can make a donation or purchase one of my books:

And/or purchase one of my premium WordPress plugins:

Links, tweets and likes also appreciated. Thanks! ๐Ÿ™‚


Thank you to everyone who shares feedback for GA Google Analytics!

If you like GA Google Analytics, please take a moment to give a 5-star rating. It helps to keep development and support going strong. Thank you!

New Pro version available! Check out GA Pro »


  • Adds short URL ID comment to source code
  • Adds filter hook ga_google_analytics_script_atts
  • Adds filter hook ga_google_analytics_script_atts_ext
  • Adds return error if user enters GTM- tracking code
  • Improves sanitization of options output
  • Updates default translation template
  • Refines plugin setting page styles
  • Refines readme/documentation
  • Tests on WordPress 5.5


  • Fixes bug with auto parameter
  • Tests on WordPress 5.4


  • Adds filter hook ga_google_analytics_options_array
  • Adds filter hook ga_google_analytics_enable_auto
  • Tests on WordPress 5.4


  • Tightens output/display of tracking code
  • Improves sanitization for plugin options
  • Updates styles for plugin settings page
  • Improves clarity of settings page infos
  • Generates new default translation template
  • Tests on WordPress 5.3


  • Changes order of custom code output
  • Improves output of GA tracking markup
  • Improves clarity of settings information
  • Updates some links to https
  • Generates new default translation template
  • Tests on WordPress 5.3 (alpha)


  • Bumps minimum PHP version to 5.6.20
  • Updates Link Attribution tracking code
  • Tweaks plugin settings screen content
  • Updates default translation template
  • Tests on WordPress 5.2


  • Adds support for GA User Opt-Out
  • Adds GA Pro link to action_links()
  • Adds Homepage link to plugin_links()
  • Adds check for admin user for settings shortcut link
  • Custom GA Code now outputs before any calls to ga()/gtag()
  • Refines plugin settings screen UI and information
  • Generates new default translation template
  • Tests on WordPress 5.1 and 5.2 (alpha)


  • Just a version bump for compat with WP 5.1
  • Full update coming soon ๐Ÿ™‚


  • Corrects incorrect syntax for gtag tacking code
  • Further tests on WP versions 4.9 and 5.0 (alpha)


  • Adds rel="noopener noreferrer" to all blank-target links
  • Updates GDPR blurb and donate link
  • Improves support for WP-CLI (details)
  • Refines some option descriptions on the settings page
  • Enables display of Custom Code when tracking is disabled
  • Updates plugin screenshots for WordPress Plugin Directory
  • Regenerates default translation template
  • Further tests on WP versions 4.9 and 5.0 (alpha)


  • Bugfix: changes anonymizeIP to anonymizeIp for analytics.js
  • Tests on WordPress 5.0 (alpha)


  • Refactors code base
  • Removes deprecated notice
  • Simplifies plugin settings
  • Adds support for Global Site Tag (gtag.js)
  • Makes it easier to reset default plugin options
  • Changes Text Domain from gap to ga-google-analytics
  • Generates new translation template
  • Improves plugin settings page UI
  • Updates plugin settings images
  • Tests on WordPress 5.0 (alpha)


  • Removes extra manage_options check for plugin settings
  • Tests on WordPress 4.9


  • Adds setting to display Custom head code before or after the GA tracking code
  • Updates tracking URL from // to https:// for Universal Analytics
  • Updates default/example tracking ID from UA-XXXXX-Y to UA-XXXXX-X
  • Adds %%userid%% shortcode for “Custom GA Code” setting
  • Adds filter hook gap_custom_code for “Custom GA Code” setting
  • Fixes PHP warning for “extract() expects parameter 1 to be array”
  • Fixes code escaping bug for custom code and tracker settings
  • Adds extra manage_options capability check to modify settings
  • Streamlines Support panel in plugin settings
  • Regenerates default translation template
  • Improves display of plugin settings
  • Tests on WordPress 4.9


  • Updates GPL license blurb
  • Adds GPL license text file
  • Tests on WordPress 4.9 (alpha)


  • Updates the show support panel
  • Tweaks settings UI panel display
  • Edits some plugin settings for clarity
  • Replaces global $wp_version with get_bloginfo('version')
  • Generates new default translation template
  • Tests on WordPress version 4.8


  • Adds info to deprecation nag on plugin settings page
  • Adds info to the Overview panel on plugin settings page
  • Changes stable tag from trunk to latest version
  • Adds translation support for some missing strings
  • Updates plugin author URL
  • Updates Twitter link URL
  • Refactors add_gap_links() function
  • Updates URL for rate this plugin links
  • Regenerates new default translation template
  • Tests on WordPress version 4.7 (beta)


  • Renamed the plugin back to its original name, GA Google Analytics
  • Revised labels for first two “enable-GA” settings for clarity
  • Regenerated translation template


  • Renamed menu link from “GA Plugin” to “Google Analytics”
  • Renamed plugin from “GA Google Analytics” to “(GA) Google Analytics”
  • Replaced _e() with esc_html_e() or esc_attr_e()
  • Replaced __() with esc_html__() or esc_attr__()
  • Streamlined and optimized plugin settings page
  • Added plugin icons and larger banner image
  • Improved translation support
  • Tested on WordPress 4.6


  • Replaced GA Logo with retina version
  • Added screenshot to readme/docs
  • Added retina version of plugin banner
  • Updated readme.txt with fresh infos
  • Tested on WordPress version 4.5 beta


  • Tested on WordPress 4.4 (beta)
  • Updated minimum version requirement
  • Updated heading hierarchy on settings page
  • Added option to disable GA for admin users (Thanks to Daniele Raimondi)
  • Added support for IP anonymization (Thanks to Daniele Raimondi)
  • Added support for Force SSL (Thanks to ฤŒeslav Przywara)
  • Cleaned up some “Undefined index” Notices
  • Removed 404 link from Important Notice panel
  • Updated Google links in the Overview panel
  • Refined google_analytics_tracking_code()
  • Updated default GA ID, UA-XXXXX-Y
  • Added default tracker object, “auto”
  • Updated Google URLs in the readme.txt
  • Updated Google URLs in the Options panel
  • Updated info about adding custom trackers
  • Added support for custom GA code
  • General code cleanup and testing


  • Tested on WordPress 4.3
  • Updated minimum version requirement


  • Tested with WP 4.2 + 4.3 (alpha)
  • Changed a few “http” links to “https”
  • Added isset() to eliminate some PHP warnings


  • Tested with latest version of WP (4.1)
  • Increased minimum version to WP 3.8
  • Added Text Domain and Domain Path to file header
  • Streamline/fine-tune plugin code
  • Removed valign=”top” from settings page
  • Added option to enable GA reporting in Admin Area
  • Added alert/notice on settings page about Universal Analytics
  • Removed deprecated screen_icon()
  • Replaced default .mo/.po templates with .pot template


  • Tested with latest version of WP (4.0)
  • Increased minimum version to WP 3.7
  • Added conditional check for min-version function
  • Added optional field to display any other codes
  • Improved layout and terminology of settings page
  • Updated GA code for Display Advertising
  • Added support for Enhanced Link Attribution
  • Added support for Tracker Objects
  • Refactored google_analytics_tracking_code()
  • Updated mo/po translation files


  • Tested with latest WordPress (3.8)
  • Added trailing slash to load_plugin_textdomain()


  • Added uninstall.php file
  • Added “rate this plugin” links
  • Added support for i18n

Version 20131104

  • Added line to check for WP, prevent direct loading of script
  • Added support for Display Advertising
  • Added support for Universal Analytics/Analytics.js
  • Removed closing “?>” from ga-google-analytics.php
  • Tested with the latest version of WordPress (3.7)

Version 20130705

  • Added option to display in header or footer
  • Overview and Updates admin panels toggled open by default
  • Implemented translation support
  • Added info to settings page
  • General plugin check and code tuning

Version 20130103

  • Added margins to submit buttons (now required in WP 3.5)

Version 20121102

  • Revamped plugin settings page
  • Fine-tuned and further tested
  • Fleshed out documentation
  • New graphics and copy

Version 20120409

  • Initial release.
Screenshot gallery
ga-google-analytics-screenshot-1.jpg ga-google-analytics-screenshot-2.png