MonsterInsights / Analytics

  • first release
  • last updated
  • current version
  • requires WP version
  • requires PHP version
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  • download count
    74 018 890
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2015 users
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Google Analytics Plugin for WordPress

We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the stats that matter, so you can grow your business with confidence.

With over 2 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.

At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

Unlike other Google Analytics plugins, MonsterInsights allow you to enable all advanced Google analytics tracking features with just a few clicks (no need to hire a developer).

The best part is that MonsterInsights comes with a Google Analytics Dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminates the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!

Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.

That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.

MonsterInsights Pro
This plugin is the lite version of MonsterInsights Pro plugin that comes with all the Google analytics tracking features you will ever need including events tracking, ecommerce tracking, custom dimensions tracking, popular post tracing, affiliate link tracking, and tons more. Click here to purchase the best premium Google Analytics plugin for WordPress now!

We took the pain out of installing Google Analytics in WordPress and made it easy. Here’s why over 2 million smart business owners, designers, and developers love MonsterInsights, and you will too!

Quick & Easy Google Analytics Setup

The old way of “properly” setting up Google Analytics was complicated. You had to either hire a developer or learn to add Google Analytics code in various different areas of your WordPress theme. The setup time would take days to weeks if you wanted to add powerful features like events tracking, eCommerce tracking, etc.

With MonsterInsights, we made it “effortless” to properly setup Google Analytics in WordPress. Yes, you can enable all advanced Google Analytics features with just a few clicks.

If you can point-and-click, then you can setup WordPress analytics and start seeing insights in under 15 minutes (no code necessary).

We keep up with all Google Analytics updates, so you can sleep well at night knowing that your website will always stay up to date with the newest features in Google Analytics.

See what one business owner is saying about MonsterInsights:

It just works. Really easy way to insert Google Analytics tracking code and keep it there when switching themes. No need to copy/paste code anywhere. This is the best way to handle Google Analytics in WordPress.
Steven Gliebe

Google Analytics Dashboard + Real Time Stats

Our goal at MonsterInsights is to make analytics easy and accessible for everyone.

We understand that Google Analytics has a steep learning curve which often prevents small business owners from making informed decisions to grow their business.

That’s why MonsterInsights comes with a built-in Google Analytics Dashboard for your WordPress site, so you can see all the useful information about your visitors right inside your WordPress dashboard.

We have created customized Google Analytics reports to help you filter through the noise and see the stats that really matter!

  • Audience Report helps you get to know your visitors in a whole new way. It shows you detailed insights like which country your visitors are coming from, what are they most interested in, which device are they using, their age, gender, and a whole lot more. You can use this demographics report and audience clues to tweak your website design and content accordingly.

  • Behavior Report shows you exactly how people find your website, which keywords did they search for, who referred them, what did they click on your site, and more. You can use these useful stats to identify low-hanging fruits, new partnership opportunities, and promotional areas to focus on.

  • Content Report shows you stats on exactly which content gets the most visits, so you can stop guessing and start creating content that gets more traffic and conversion.

  • Ecommerce Report shows you important store stats like total revenue, conversion rate, average order value, top referral sources, and more (all in one place).

  • Forms Report shows you conversion stats for various contact forms and lead forms on your website, so you can improve the conversions to grow your business.

  • Search Console Report shows you exactly how well your website is ranking in Google, so you can further optimize your SEO to grow your organic traffic.

  • Custom Dimensions Report helps you dig deeper by showing you useful stats like who are your most popular authors, what are the best publication times, which are your most popular categories or tags, how well are your Yoast focus keywords and SEO score performing, and more.

Our custom Google Analytics Dashboard reports are based on over 12+ years of online business experience. We built MonsterInsights to be the Google Analytics plugin that we wish we had.

We currently use MonsterInsights on all our portfolio companies which include both media sites generating tens of millions of pageviews and eCommerce sites generating millions in sales.

That’s why we can confidently say that MonsterInsights is the ultimate Google Analytics Shortcut for seeing the stats that matter and making data-driven decisions to grow your business.

I love being able to drill down into the analytics via the reporting feature. I have the PRO version and it makes a big difference what you can analyze. I’m glad that I can integrate with Pretty Links too!
Kim Beasley – MonsterInsights user

Google Analytics Enhanced Ecommerce Tracking Made Easy

Google Analytics Enhanced Ecommerce tracking is a powerful feature that lets you track user behavior across your online store starting from product views to checkout page to thank you page and beyond.

With MonsterInsights’ easy WooCommerce Google Analytics integration, you can setup WooCommerce analytics with literally 1-click.

Once you have enabled WooCommerce tracking, MonsterInsights will show you all important WooCommerce metrics in a single dashboard including WooCommerce conversion rate, top products in your WooCommerce store, total transactions, total revenue, average order value, top referral sources, and more.

Our WooCommerce analytics report also include other detailed WooCommerce event tracking data like total add to carts, total removed from cart, time to purchase, and sessions to purchase.

For those who want to go beyond our WooCommerce stats dashboard, you can easily open up the Google Analytics dashboard to combine WooCommerce Google Analytics data with other secondary dimensions and filters to find exactly what you’re looking for.

Aside from WooCommerce Google Analytics integration, MonsterInsights’ Ecommerce addon also offers seamless integration for the Easy Digital Downloads plugin.

Our Easy Digital Downloads Google Analytics integration allows you to setup Enhanced Ecommerce Tracking on your store with just 1-click.

Simply put, MonsterInsights’ Enhanced Ecommerce for WordPress feature is by far the easiest and most powerful in the market.

Google Analytics + GDPR Compliance

MonsterInsights helps make Google Analytics GDPR compliance easier for business owners.

Our EU compliance addon allows you to:

  • Anonymize IP in Google Analytics
  • Disable the Demographics and Interest Reports for Remarketing and Advertising
  • Disable UserID and author name tracking
  • Enable the ga() compatibility mode
  • Integrate with Cookie Notice and CookieBot plugins to collect user consent before tracking
  • Integrate with Google AMP Consent Box before enable tracking
  • Integrate with Google Analytics’s Chrome browser opt-out extension and built-in cookie opt-out system
  • Offer Easy Opt Out link for Google Analytics tracking

While no single plugin can guarantee 100% GDPR compliance in WordPress, MonsterInsights goes to great length in helping business owners with Google Analytics GDPR compliance.

For more details, see: GDPR and MonsterInsights – Everything You Need to Know.

Universal Tracking + Google Analytics for AMP and Instant Articles

MonsterInsights uses Google Analytics universal tracking, so you can track your users across devices and platforms.

Accelerated Mobile Pages (AMP) is a project by Google that helps you speed up your website. However if you don’t set it up properly, Google AMP can cause you to lose your website analytics. Our Google Analytics AMP integration allows you to have accurate Google Analytics tracking on all AMP enabled pages. It works seamlessly with AMP for WordPress plugin.

We also offer 1-click Google Analytics integration with Facebook Instant Articles.

At MonsterInsights, we always stay ahead of the curve in helping you integrate WordPress with the latest Google Analytics tracking features.

Analytics for PROs! This plugin brings it all, great features and helpful info to easily see what you are doing.
Frank van der Sluijs

Google AdSense Tracking and Affiliate Link Tracking

With MonsterInsights Ads tracking addon, publishers can easily track the performance of their Google AdSense Ads inside their Google Analytics dashboard.

Our affiliate link tracking makes it easy for bloggers and affiliate marketers to track their affiliate links with Google Analytics.

MonsterInsights uses event tracking for all WordPress outbound link tracking which is far more accurate than any built-in WordPress analytics solution.

Unlike other WordPress analytics plugin, our Google Analytics affiliate link tracking does NOT slow down your website because all events are recorded via JavaScript and sent straight to your Google Analytics account.

Most other WordPress stats plugin track data on your WordPress hosting server which slows down your website and does not scale for larger websites.

Since our affiliate link tracking use Google Analytics’ powerful servers, we can skip WordPress entirely and send data directly to Google Analytics.

MonsterInsights’ affiliate link tracking feature works with all WordPress affiliate link management plugins including Pretty Links, Thirsty Affiliates, and others.

Custom Dimensions Tracking, Custom Google Analytics Event Tracking, and More

Our Google Analytics event tracking feature for WordPress doesn’t just stop at affiliate link tracking.

You can use MonsterInsights custom Google analytics event tracking feature to easily add outbound-link tracking, file downloads tracking, call-to-action button tracking, hashmark tracking, telephone link tracking, and more.

Our powerful Forms Tracking addon uses Google Analytics custom event tracking feature to enable form analytics in WordPress. With just 1-click, you can enable form conversion tracking for your contact forms, lead generation forms, registration forms, surveys, and any other type of form in WordPress.

MonsterInsights’ Custom Dimensions addon allows you to push WordPress analytics even further. You can use Google Analytics custom dimensions to generate helpful WordPress stats for:

  • Author Tracking – see stats for each author to find which author’s posts generate the most traffic.
  • Post Type Tracking – see stats for WordPress post types to find out which sections are performing the best.
  • Category Tracking – see stats for your WordPress categories to find out which sections of your sites are the most popular.
  • Tags Tracking – see stats for your WordPress tags to find out which tags are the most popular.
  • SEO Score Tracking – see stats for your Yoast SEO score and see how it impacts your traffic.
  • Focus Keyword Tracking – see stats for Yoast focus keyword and see how it correlates with your traffic.
  • Logged-in User Tracking – see WordPress stats for what percentage of your users are logged-in.
  • User ID Tracking – see stats for each individual logged-in user’s activity through User ID custom dimension – great for Ecommerce and membership sites.
  • Published Time Tracking – track the performance of your posts based on their published time in Google Analytics.

Simply put, MonsterInsights allow you to take full advantage of all the powerful Google Analytics features.

I like how simple it is for client users and how I can turn on the advanced features for myself to get all the details right.
Skip Shean

Google Analytics Dashboard Plugin for WordPress Multisite Networks

MonsterInsights is the most popular analytics plugin for adding Google Analytics to WordPress multisite.
We have built-in all permissions and controls that you would need to successfully run Google Analytics on a WordPress multi-site.

You can control who has access to view the Google Analytics Dashboard report in WordPress. Our permissions setting allows you to hide Google analytics reports for specific user roles.

Similarly, we understand that some sites may want to exclude logged-in users from Google Analytics tracking. MonsterInsights gives you granular control to exclude admin in Google Analytics as well as other user roles.

Our performance addon allows you to adjust sample rate and site speed sample rates for Google Analytics.

By now you can probably see why MonsterInsights has become the most popular Google Analytics plugin for WordPress.

We understand Google Analytics better than any other analytics plugin for WordPress.

Full MonsterInsights Feature List

  • Quick and Easy Setup – Easily setup Google Analytics for WordPress with just a few clicks (no coding needed)
  • Real Time Stats – See real time stats inside your Google Analytics dashboard.
  • Universal Tracking – Get better insights with Google Analytics’ universal tracking.
  • Google Analytics Dashboard – See the stats that matter from right inside your WordPress dashboard with custom Publisher Report, Ecommerce report, and Search Console report.
  • Ecommerce Tracking – Add Google Analytics Ecommerce tracking to WordPress.
  • WooCommerce Google Analytics – Add Enhanced Ecommerce Tracking to your WooCommerce store.
  • Easy Digital Downloads Google Analytics – Add Enhanced Ecommerce Tracking to your EDD store.
  • Ads Tracking – Track your Google Adsense ads with Google Analytics.
  • Affiliate Link Tracking – Track your affiliate links and get stats that matter.
  • File Download Tracking – Enable file download stats with just a click.
  • Custom Link Tracking – Track your outbound link clicks with Google Analytics.
  • Events Tracking – Track custom button and banner clicks with Google Analytics.
  • Custom Dimensions Tracking – Enable Google analytics custom dimensions tracking for WordPress.
  • Author Tracking – See author stats and discover who’s the most popular author on your site.
  • Popular Post Tracking – See which blog post and section is the most popular.
  • Custom Post Type Tracking – Track the performance of your custom post types.
  • Referral Tracking – See how visitors are finding your website to better focus your marketing efforts.
  • Performance Tracking – Control the performance rate and sample rate for your Google Analytics report.
  • Enhanced Link Attribution – Get better analytics with enhanced link attribution.
  • Google Analytics for AMP – Add proper Google Analytics tracking for Google AMP.
  • Google Analytics for Facebook Instant Articles – Add proper Google Analytics tracking for Facebook Analytics.
  • Google Analytics GDPR Compliance – EU compliance addon helps you improve Google Analytics GDPR compliance by adding anonymize IP, cookie consent for Google Analytics, opt-out tracking, and more.
  • Form Conversion Tracking – Track conversions for your WordPress forms. Works with all popular plugins including WPForms, Contact Form 7, Gravity Forms, Formidable Forms, and more.
  • Google Optimize Tracking – Enable Google Analytics support for Google Optimize A/B Testing.
  • Google Analytics Tools – Helpful tools for Google analytics such as UTM link tracking builder.
  • Want us to add something else? Suggest a feature and we’ll get it added!

After reading this exhaustive feature list, you can probably imagine why MonsterInsights is the best Google Analytics plugin for WordPress.

Give MonsterInsights a try.

Want to unlock more features? Upgrade to our Pro version.

Simple, yet powerful. Amazing piece of plugin, does exactly what expected and even more.
Matt Jaworski

Popular Google Analytics Tutorials

Note for Beginners

Like all WordPress plugins, Google Analytics by MonsterInsights is only available for self-hosted WordPress sites. This means you will need to switch from to if you want to use this plugin on your WordPress site.

For more details, see this infographic on self hosted vs free


This plugin is created by Chris Christoff and Syed Balkhi with sponsorship from WPBeginner.

Branding Guidelines

MonsterInsights® is a registered trademark of MonsterInsights LLC. When writing about the Google Analytics for WordPress plugin by MonsterInsights, please make sure to uppercase the first letters of both word.

  • MonsterInsights (correct)
  • Monster Insights (incorrect)
  • monsterinsights (incorrect)
  • monsterinsight (incorrect)

What’s Next

If you like this plugin, then consider checking out our other projects:

  • OptinMonster – Get More Email Subscribers
  • WPForms – Best WordPress Contact Form Plugin
  • SeedProd – Most popular coming soon & maintenance mode plugin for WordPress

This plugin would not be possible without the help and support of WPBeginner, the largest WordPress resource site. You can learn from our free WordPress Tutorials like how to install WordPress, choose the best WordPress hosting, WordPress glossary, and more.

You can also learn about other best WordPress plugins.


7.12.2: August 10, 2020

  • Tweak: We removed a dependency in our Headline Analyzer to improve compatibility with multiple site builders.

7.12.0: August 6, 2020

  • New: We’ve added a Headline Analyzer tool directly in the Gutenberg Editor that enables you to write irresistible SEO headlines that drive traffic, shares, and rank better in search results.
  • Tweak: We made some adjustments for improved compatibility with the upcoming WordPress 5.5 release.
  • Tweak: We improved formatting for large numbers across all reports so they are easier to read.
  • Tweak: We further improved the automatic tracking code output checker to avoid false positives.
  • Fixed: We fixed a bug that prevented loading custom translations from the plugin folder.

7.11.0: June 30, 2020

  • New: We’ve added a new integration with PrettyLinks, allowing you to easily combine the power of our UTM builder in our Tools section with the pretty urls provided by PrettyLinks.
  • Tweak: We’ve refined the installation and setup process for MonsterInsights users who use MonsterInsights as a network activated plugin. New mutlisite users will find a new install wizard, updated settings panel, and further bugfixes and refinements to make the multisite experience as polished as possible.
  • Tweak: We’ve enhanced MonsterInsights’s automatic tracking code output checker to handle all of the most common coming soon plugins to ensure no false positives are detected.
  • Tweak: For users using our PHP constant to disable tracking on staging and other non-production sites, we’ve fixed a bug that caused the “tracking not working” error message to show.
  • Fixed: We fixed a bug that for some users caused the enhanced link attribution code to not output properly.

7.10.4: January 29, 2020

  • Tweak: In rare cases, we had users who have installed badly coded plugins and themes which were not properly detecting admin side only scripts and styles when stripping version numbers. This causes problems when the browser cache should be cleared but is not because the query param is stripped, and results in users who get Javascript errors from mismatched dependencies. This release attempts to solve that problem for most affected users.

7.10.3: January 9, 2020

  • New: The limited time (available until end of day Jan. 13) Year in Review report is now available in the admin, which shows how your site performed last year and offers suggestions for 2020.
  • New: Integration with PrettyLinks for hosted files so viewing of files directly accessed can now be tracked.

7.10.2: December 19, 2019

  • Fixed: Right to Left (RTL) language stylesheets are now properly loaded for the onboarding wizard.

7.10.1: December 5, 2019

  • Fixed: We’ve tweaked how certain classes of errors are handled in our onboarding wizard to make it more intuitive for some uncommon setups.
  • Fixed: We’ve fixed a bug with the reports tooltip Javascript that sometimes threw an undefined error.
  • Fixed: We’ve adjusted the logic used to show the not-tracking warning for administrators.

7.10.0: November 7, 2019

  • New: Welcome to Project Delight Phase 3! Over this and the next several major releases, we’re going to be focusing on polishing MonsterInsights and it’s addons. You can learn more about our Project Delight initative on our blog at
  • New: We’ve added .docx, .pptx, and .xlsx to our file tracking feature as these are uploadable by WordPress by default and are commonly uploaded filetypes (and complement the existing .doc, .ppt, and .xls tracking we already have). We removed .exe, .js, and .tgz as they cannot be uploaded in WordPress by default and were not commonly used (however these can be added if desired on the file download tracking setting).
  • New: Previously in MonsterInsights we did not track administrators, and on multisite super administrators, by default. Starting with this release, editors will also now be excluded from tracking, to prevent them from skewing the analytics data for a site.
  • New: You can now change the roles able to adjust MonsterInsights settings prior to authenticating. This allows agencies flexibility in workflow if they do not give clients access to the administrator role to be able to authenticate their site.
  • Tweak: We’ve adjusted the error messages some users were getting revolving around SSL certificates to make them more clear on the action they need to perform to fix it.
  • Fixed: We’ve fixed a bug in the Safari web browser where there was some unintented padding on the Charlie overlay.
  • Fixed: We’ve adjusted the dashboard widget so that if a user cannot save settings, it won’t suggest they go to the setup wizard but rather to contact a site administrator.
  • Fixed: We’ve fixed an edge case on multisite that would have prevented some users who saved a manual UA code from being able to remove (rather than replace) it.
  • Fixed: We’ve fixed an extreme edge case in link tracking where if a user is linking to a different domain B from domain A, if domain B’s name is in domain A (such as and this will now be correctly determined to be an outbound link instead of an internal link.

7.9.0: October 2, 2019

  • New: Welcome to Project Delight Phase 2! Over this and the next several major releases, we’re going to be focusing on polishing MonsterInsights and it’s addons. You can learn more about our Project Delight initative on our blog at
  • New: We added a Quick Links menu so you can suggest features and find help easier
  • New: After you set up tracking and visit your site’s frontend as a logged in administrator user you’ll get a notice to make it clearer why your administrator user is not tracked.
  • Tweak: Improved the flow when your site is disconnected so it’s easier to authenticate and see results.
  • Tweak: Date range is now indicated in the dashboard widget report so report data is clearer.
  • Tweak: We moved the link to view the full reports area in the dashboard widget making it easier to access more data.
  • Tweak: It’s now easier to set up tracking from the dashboard widget by accessing the setup wizard directly.
  • Tweak: We added the “About us” page to multisite panel so it’s easier to get access to the info you need to get started.
  • Fixed: We improved the loading state for the dashboard widget in the full-width mode.

7.8.2: September 23, 2019

  • Tweak: Removal of a library for the news dashboard widget

7.8.1: September 17, 2019

  • Tweak: Admin bar reports were no longer in the frontend.
  • Fixed: One of our Site Health integrations was triggering an error on PHP versions lower than PHP 5.5.

7.8.0: September 10, 2019

  • New: Welcome to Project Delight Phase 1! Over this and the next several major releases, we’re going to be focusing on polishing MonsterInsights and it’s addons. You can learn more about our Project Delight initative on our blog at
  • New: We’ve added a new welcome screen for first time MonsterInsights users that makes it easier than ever to get started with our plugin.
  • New: We’ve added a pair of health checks to the WordPress core site health area to help make it even easier than ever to know that your MonsterInsights install is working properly.
  • Tweak: We’ve added more GA error code detection to help our users when their access tokens expire due to Google’s token expiration guidelines.
  • Tweak: We’ve adjusted some of the wording of settings in the plugin to make them clearer.
  • Tweak: You can now toggle the dashboard widget on/off directly from the dashboard widget (can also still be done in the Screen Options).
  • Tweak: We’ve added a link on the dashboard widget to bring you directly to the full Overview report.
  • Tweak: We’ve spent some time adding more checks and more verbose error messages whenever we show a user an error message. It rarely happens, but if we can make them more helpful when they do, everyone wins.
  • Tweak: We’ve ensured the menu items look good regardless of the WordPress admin color scheme used.
  • Fixed: While MonsterInsights does not track site administrators by default in order to prevent unintended skewing of the Google Analytics data by site owners, we’ve fixed a bug that prevented users from being able to track them if they wanted to.
  • Fixed: While we strongly recommend connecting with MonsterInsights since that allows the Reports and some of the more powerful MonsterInsights features to work, we’ve fixed a bug where if a manual UA code was added it was not removable on the mulitisite network panel due to a bug in the validation of that field.
  • Fixed: We fixed an issue where on the network admin area of WordPress sites, if the plugin SG Optimizer plugin was installed, their plugin’s CSS would mess up our plugin’s menu item icon.
  • Fixed: With our plugin’s conversion to VueJS complete, we’ve removed some old stylesheet and javascript files from the admin that are no longer needed.
  • Fixed: Sometimes the current screen was not set in the onboarding wizard so we’ve added some logic to ensure it’s always set for consistency.
  • Fixed: Javascript translations for the admin bar widget were sometimes loaded even if the admin bar widget was not going to load itself due to settings.
  • Fixed: We’ve fixed a couple spelling errors in the plugin.

7.7.0: June 18, 2019

  • New: Admin bar insights now available in the WordPress admin.
  • New: We’ve added a custom integration with the WP Site Health Checks area so that you know your site is always properly configured for Google Analytics tracking.
  • Tweak: We’ve tweaked our settings panel a bit to accomodate our new eCommerce tracking for LifterLMS.
  • Fixed: We’ve fixed a bug that caused a compatibility issue with WP-CLI.

7.6.0: April 24, 2019

  • New: Frontend admin bar reports for your website in the last 30 days.
  • New: Brand new About Us page which includes info on getting started and using MonsterInsights features.
  • Tweaked: Updated the link content priority and aria-label is now used if present.
  • Tweaked: Prevent adding another Google Analytics tracking script in the custom code box.
  • Tweaked: Added a check to prevent using the current domain in the cross-domain setting.
  • Tweaked: Improved overall VueJS compatibility with scripts loaded by other plugins.
  • Fixed: Link attribution option disable was no longer disabling frontend tracking.
  • Removed: No longer used php pages which were replaced with VueJS.

7.5.1: April 9, 2019

  • Tweaked: Fix for Javascript error thrown by vendor min file causing breaking JS error on some hosting providers which breaks our plugin’s VueJS app.
  • Tweaked: Fix a conflict with a date.js file loaded by another plugin.

7.5.0: April 2, 2019

  • New: Updated Reports area using VueJS for better loading times and more consistency.
  • New: Updated Dashboard widget which now shows overview reports and is powered by VueJS.
  • New: Updated Tools page, better integrated with the new, VueJS powered, settings panel.
  • New: Brand new Cross-Domain setting to make it easier to track across multiple domains without having to add any code.
  • New: Added an integration with the ThirstyAffiliates plugins for the affiliate links tracking.
  • Tweaked: Improved the frontend affiliate code to support frameworks which modify the JavaScript Array prototype ( for example MooTools )
  • Tweaked: Onboarding Wizard feedback if JavaScript needed to run does not load correctly
  • Tweaked: Improved airplane mode compatibility
  • Tweaked: Improved double UA code detection
  • Tweaked: The affiliate report will now show the url of the affiliate link being navigated to instead of the label.
  • Tweaked: The label for the file download setting has been adjusted to be more clear.
  • Fixed: Manual UA code insertion from the dashboard has been fixed
  • Fixed: Network installs reauthentication was not working properly in certain situations
  • Fixed: Conflict resolution for Video Mate Pro theme and the RedQ Reuse Form plugin

7.4.2: January 29, 2019

  • Tweak: Added a filter to set the default value of events_mode and tracking_mode for compatibility with other plugins since we no longer use these options.
  • Tweak: Improved the Manual UA field for better feedback and compatibility.
  • Fixed: Missing image file added.

7.4.1: January 16, 2019

  • Fixed: WordPress Core currently has a bug (18857) that affects a super small percentage of our userbase (under 3%) that we’ve patched our plugin for until WordPress can get a fix shipped in a release.

7.4.0: January 15, 2019

  • New: Brand new settings panel written in VueJS! The new panel has been designed to simplify the process of setting up MonsterInsights and make MonsterInsights’s powerful features more user friendly to use.
  • New: Brand new onboarding wizard that walks you through setting up MonsterInsights and automatically configures your MonsterInsights settings based on your website needs in just a few minutes.
  • New: Users using the affiliate link tracking feature will find they can now define a custom label for each link they want to track, and it’s all validated in a new custom repeater field.
  • New: Significant performance improvements on both the admin and frontend side of things. This is best exemplified by the new settings panel, which loads significantly faster than the previous one.
  • New: MonsterInsights’s support staff often sees users who have upgraded to using MonsterInsights from other Google Analytics plugins (or even worse hardcoded tracking code), and forget to turn off the old tracking code. MonsterInsights will now automatically detect most of those other tracking codes and let you know so you get the most accurate tracking numbers from the start.
  • Tweak: We’ve gone through the whole settings area and rewrote the labels for each setting to make them more clear as to what they do.
  • Tweak: Based on our opt-in usage tracking data (thank you by the way for those that opt into it), we’ve removed a couple of the settings that nearly all users had enabled/disabled to make the panel even more simple and useful.
  • Tweak: Javascript conflicts with other plugins aren’t fun, so we’ve spent a ton of time testing with hundreds of plugins for this release, and changing our internal code to make it harder for plugin authors not following WordPress best practices to conflict with our code. We’ve been putting the data from the opt-in usage tracking system to test all of the top plugins and themes that our users run (and we’ll continue to do this moving forward).
  • Tweak: As part of our ongoing mission to make MonsterInsights accessible for all, we’ve spent a large amount of this release building out significant tooling for accessibility issue detection, and fixing any issues we have found on the new settings panel. We’re going to continue to work on ensuring MonsterInsights is not just the best Google Analytics plugin for WordPress but also the most accessible, and in future releases you’ll see even more compatibility updates for this.
  • Tweak: For users who are using the “light” admin color scheme, you’ll notice our menu icon now adapts to it automatically.
  • Removed: MonsterInsights’s debug mode has been removed. Originally designed as a tool for our support staff to use when helping users we found that we internally were not using it once we started using more powerful browser extensions, so to reduce user confusion (since it is not designed for use by users), we’ve removed it.
  • Removed: We’ve removed a bunch of long deprecated PHP constants, filters, and functions, and streamlined the install routines to make MonsterInsights even faster.

7.3.3: December 31, 2018

  • Tweak: Adjusted authentication compatibility checks to allow for more accurate checking.
  • Fixed: Issue where the save button might not appear for the network settings panel.
  • Fixed: Added compatibility shims for a couple plugins.

7.3.2: November 27, 2018

  • Fixed: Issue on some Lite installs where timezone differences caused users to see an error related to custom date ranges.
  • Fixed: Issue where some users were unable to reauthenticate their site.

7.3.0: October 30, 2018

  • New: We’ve added new custom link attribution, so now you can easily set custom link categories, actions, and labels, which MonsterInsights will use with precedence over our comprehensive automatic link detection, and is compatible with our AMP addon. For usage instructions, see our documentation on custom link attribution.
  • Tweak: Better error handling for reports.
  • Fixed: Issue where on MonsterInsights pages, the dropdowns on the WP admin menu might not work.
  • Fixed: Compatibility for Writee theme, YouTube by EmbedPlus plugin, Blog Time plugin, MaterialWP plugin and Swifty Image Widget plugin.
  • Fixed: Issue where on a network install of multisite, all sites might not de-authenticate on removal.
  • Fixed: Compatibility issue with Microsoft Edge and IE browsers where the table on overview report might overflow.
  • Fixed: On certain browsers when the browser screen width is small the graph tooltips might have appeared off-center.

7.2.0: September 19, 2018

  • Tweak: Sites with large traffic will see numbers larger than 1 million abbreviated so the numbers will no longer overflow out of the report container boxes.
  • Tweak: We’ve clarified the download tracking setting to point out that externally hosted downloads are now tracked as downloads, not external links.
  • Tweak: Compatibility for the Fix WP Tables and Magee Shortcodes
  • Fixed: We’ve fixed issues where sites that were recreated/migrated sometimes could not re-authenticate with MonsterInsights.

7.1.0: August 8, 2018

  • New: Comprehensive review of the plugin to ensure styles are correct when utilizing a right to left language.
  • Tweak: Compatibility for the WP Media Folder plugin, TagDiv Composer plugin, Ali Dropship plugin, Affiliate Boxes plugin, Impreza theme, GT3 Photo & Video Gallery plugin, WP Booklist plugin, Houzez theme, Prowess theme, and Add Social Share plugin.
  • Tweak: Standardized capitalization and spelling of various strings.
  • Tweak: External download links will not be marked as downloads.
  • Tweak: Updated SweetAlert2 to the latest version.
  • Tweak: Tweaked error messages returned on the reports page to include more details and be more specific whenever possible.
  • Tweak: Documentation links will always open in a new tab now to ensure you don’t lose your place.
  • Fixed: Condition which caused the network UA code to not properly fallback in some instances.
  • Fixed: Some plugin links to our documentation have been corrected
  • Fixed: Sometimes error strings might be over-escaped. We’ve corrected some cases of this.

7.0.9: June 26, 2018

  • Tweak: The link to support for Lite now goes directly to the Lite support form.
  • Tweak: Compatibility fixes for the Newspaper theme and the WordPress Book List plugin.
  • Tweak: Sweetalert2, used for notices in core, now uses the newer 7.x release, which has a slightly better layout and fixes some bugs.

7.0.8: June 19, 2018

  • Tweak: Fixes some links to our documentation site.

7.0.7: June 7, 2018

  • Tweak: Compatibility with Selz plugin.
  • Tweak: Issue where some settings would remain hidden inadvertently.
  • Fixed: Issue where some lite users would see an error regarding a license key.

7.0.6: May 14, 2018

  • Tweak: Better handling of link tracking for links embedded as anchor tags inside of an SVG image.
  • Tweak: Link tracking has been updated to enforce more strict type checks on variables.
  • Tweak: Plugin conflict notice has been updated to use the actual name of the plugin.
  • Tweak: Compatibility fixes for users of the Ken, Vitrine, Artisian Nayma,Grand News, Tie and Church Suite Themes along with the WooCommerce bolder product alerts, Selz eCommerce and Artisian Pages plugin.
  • Tweak: Fixed “you you” typo on the Reports page notice.
  • Tweak: On the overview report the indicator icon colors for bounce rate have been flipped to more accurately describe the impact (ie green = bounce rate going down = good).
  • Fixed: Undefined $tracking variable error.
  • Fixed: Better type checking before converting number strings to human readable dates on reports.
  • Fixed: If GA didn’t load and link tracking was enabled, an undefined Javascript error could occur if the fallback object didn’t get set (edgecase).

7.0.5: April 9, 2018

  • New: Introduced a system (behind-the-scenes) that automatically attempts to correct for improperly set timezones in the WordPress settings panel, server timezone settings and/or GA profile timezones. This should eliminate issues with timezones on Lite user accounts, as well as allow for more accurate date reporting.
  • New: Introduced a system (behind-the-scenes) to allow for deauthentication of profiles set on websites whose profiles were migrated (for example from a staging site to a production site)
  • Tweak: Made clientID retrieval more efficient.
  • Fixed: Several translation/textdomain and typo fixes.
  • Fixed: Undefined $num in the overview report.

7.0.4: March 7, 2018

  • New: We’ve added links to the pages listed in the top pages part of the Overview report to make it easier to see which page each title belongs to.
  • New: We’ve added the UA code to the account selector to make it easier to determine which property to use.
  • New: Better compatibility with IE11.
  • New: The links to view more reporting data now default to the currently selected daterange when you go to
  • Fixed: We’ve corrected some missing closing li tags on the overview report.
  • Fixed: We fixed an issue where get_current_screen might be undefined on some pages.
  • Fixed: We fixed an issue where some improperly configured servers might resolve symlinks that are not supposed to be resolved, leading to issues with loading asset files MonsterInsights uses.

7.0.3: February 28, 2018

  • New: We added support for tracking download files that have a cache busting variable on the URL.
  • New: We added support for the new UserID mode used in our AMP addon.
  • Tweak: We fixed a bug with the notices class, and drastically cut back on the number of them.
  • Fixed: We fixed a bug with our Facebook Instant Articles addon that prevented some users from being tracked for downloads.
  • Fixed: We fixed a bug in the usage tracking for some types of installs.
  • Fixed: We’ve allowed the disabling of tracking for admininistrator role users on single sites.

7.0.2: February 27, 2018

  • Fixed: Fixed a bug with the analytics.js output where a UA code wasn’t entered, the $reason variable could be undefined.
  • Fixed: Fixed an issue where a notice might not be dismissable and we’ve also removed several of them.

7.0.1: February 26, 2018

  • New: Support for the updated version of MonsterInsights AMP plugin which switches from using a custom REST endpoint to using the now built in Google AMP ClientID synching feature. If you’re using the AMP addon, you’ll want to also update that addon as well.
  • New: The __gaTracker and disable tracking functions will always be defined, even when we’re not tracking users (for example if viewing a preview, or if a logged-in administrator) to allow sites to not have to worry about breakage when variable exist checking isn’t done.
  • New: We now output a notice in the console and output the GA code (though do not run it) when we’re not tracking someone. This makes it easier to verify the Google code is indeed outputting, and also makes it more clear as to why a particular user isn’t being tracked. Note, when testing Google Analytics code, always do it logged out, ideally in the private browsing/incognito mode of your web browser. We’re going to keep working on improving the frontend system to simplify it and add new features for both Lite and Pro users now that we’ve jettisoned ga.js support in MonsterInsights 7.0. You’ll see updates through the year that add new tracking features, particularly ones that we’re tweaking in order to expand and refine our built-in reporting.
  • New: We added a “have a MonsterInsights license” link on the settings panel, to make it clearer the procedure for the quick and easy upgrade from MonsterInsights Lite to MonsterInsights Pro.
  • Tweak: We removed the phrase referencing the dashboard (removed in MonsterInsights 7.0) from the permissions settings.
  • Fixed: Due to us forgetting to include our jQuery shim for disable() in the Lite, some users were unable to use the 10/25/50 expand feature on the reports page.
  • Fixed: An accidental use of the PHP function date instead of the one called time meant that some users were unable to see updated reporting data each day in the Lite version.
  • Fixed: In sitei() in the api-auth class, we used mb_strimwidth to trim the final string to 30 characters. While this is a great PHP function, not all servers have the mbstring (Multibyte String) PHP extension installed, from which all mb_* functions are provided, despite it being a “required” PHP extension to use WordPress core. This caused some servers to be unable to authenticate and thus get our amazing new reports (sad face). This usage has been replaced with a standard substr use, thus allowing for compatibility with all servers.

7.0.0: February 20, 2018

  • New: Completely revamped reports with a new UI.
  • New: Ability to oAuth at the network level, and have that oAuth apply as the default to all subsites (can still override at a subsite level).
  • New: Ability to enter a license key at the network level, and have that oAuth apply as the default to all subsites (can still override at a subsite level).
  • New: Completely new oAuth flow, that handles more errors and allows for future growth. Importantly, your existing sites will continue to track (the UA code is manually moved in the upgrade process), but you will need to re-authenticate (a quicker, and even easier process in 7.0) to enable our all new reporting area. New permissions requested to allow for significantly expanded reporting (and some upcoming reports).
  • New: Ability to see the site traffic graphs in both pageviews and sessions.
  • New: You can now choose between Last 30 days, Last 7 days, or any date range of your choosing if you’re a paid MonsterInsights user!
  • New: Compare site traffic to the previous period.
  • New: Completely revamped overview report. You’ll find lots of new data has been added. Also, all of that data changes as you use change the date ranges (a Pro exclusive feature).
  • New: A brand new eCommerce report for Pro users
  • New: A brand new Search Console/Queries report for paid MonsterInsights users. This allows you to see which terms you are ranking for on Google and how Google searches are driving your site traffic, along with clickthrough rates.
  • New: A brand new Publishers report for Plus level users allowing you to see breakdown of important site metrics.
  • New: A lot of behind the scenes work enabling more reports to be added in the future. Stay on the lookout as we start significantly expanding the breadth and depth of reporting this year.
  • New: A revised general settings panel which is significantly faster to load.
  • New: Significant performance improvements. We completely top-to-bottom audited MonsterInsights. It’s now 286% faster in the admin and 161% faster in the frontend.
  • New: Completely new internal notification handling has been implemented. This should make it clearer if you need to address anything, and if so make it less tedious to figure out exactly what.
  • Tweak: We’ve changed the verbage for what users see if they are logged in as a site administrator on the frontend to make it more clear MonsterInsights doesn’t track site administrators to prevent them from skewing their own Google Analytics data (particularly demographics data) and to encourage them to use the Incognito Mode/Private browsing mode of their web browser (or log out) if they want to view the Google Analytics code.
  • Tweak: The URL used for the measurement protocol calls has been updated per Google guidance.
  • Tweak: We’ve discovered some strings that weren’t translatable, and fixed that.
  • Tweak: Based on your feedback, we’ve clarified the titles and descriptions used in some of the settings to make it more clear as to what they do.
  • Tweak: When first adding a license key, in rare cases sometimes the addons permissions didn’t sync. While extremely rare, and while MonsterInsights would automatically fix itself within 6 hours, we’ve added a system that eliminates this from happening, and made sure that there’s also a way to fix this manually if this need arises.
  • Tweak: The countries map has been changed to a countries list (sorted). This means we can remove jVectorMap which had some issues in mapping, and also make it easier for you to see your top countries data.
  • Removed: Support for the long deprecated ga.js tracking has been removed. We’ve had dismissable (and then later non-dismissable) persistent admin notices for over a year now, and it’s time to remove support for these finally. Analytics.js tracking is far more accurate than ga.js tracking. Users of ga.js were not able to take advantage of new MonsterInsights features and Google Analytics features that relied on analytics.js, including our out-of-the-box Javascript based events tracking system, and many other features (like enhanced eCommerce tracking in our eCommerce addon). Google themselves deprecated ga.js over 5 years ago. On update, we’ll automatically move those using ga.js to analytics.js. This switch requires no changes on behalf of the site owner.
  • Removed: Support for the long deprecated PHP events tracking has been removed. We’ve had dismissable (and then later non-dismissable) persistent admin notices for over a year now offering a 1 click update. The PHP events tracking, a stayover from the Yoast years, caused a lot of issues and couldn’t track everything on a page. It could only track things in specific WordPress areas like the_content and widgets, but couldn’t track anything outside of that, or things that were added to the DOM after WordPress rendered the page. Our JS events tracking system can track all-the-things on all parts of a page, and is far more accurate and easier for us to maintain. Maintaining a gigantic PHP regex-based system took a lot of our development time up, and based on our opt-in tracking data, almost no one uses it anymore (which is good, because JS tracking is so much better). Users still using it will be automatically switched to JS events tracking on update (which requires no changes to switch to using it).
  • Removed: Many deprecated filters from the Yoast era have been removed. After maintaining backwards compatibility for over a year now, and also issuing a notice every time those deprecated filters were used, it’s time to pull the plug on these to allow our tracking system to be able to be simplified in the future. We have a complete document in our documentation for the 6.0 release that details exactly how to update for each of these filters.

6.2.6: November 17, 2017

  • Tweak: Compatibility with WordPress 4.9.


  • Skipped release version.

6.2.4: October 6, 2017

  • Tweak: Adjusted how the optin tracking is sent to us.

6.2.3: September 9, 2017

  • Tweak: Added a notice for new users of MonsterInsights about when the reports will begin populating.

6.2.2: August 16, 2017

  • Tweak: Adjusted order of setup/config notices
  • Fixed: Fixed an issue with the sanitation of number fields. Solves an issue with the Google Optimize extension.

6.2.1: August 9, 2017

  • New: MonsterInsights now has the ability to automatically update itself and it’s addons. You can set MonsterInsights to automatically update minor versions only or all new versions inside the MonsterInsights settings panel in Tracking -> Permissions.
  • Tweak: Introduce scrollbars on GA auth screen for users with many Google accounts
  • Tweak: Added notice to users still on deprecated GA.js tracking and PHP-based events tracking.
  • Fixed: Issue with notices having multiple icons has been resolved.
  • Fixed: Facebook Instant Articles can now properly handle the Automattic Facebook plugin transformation changes (requires FB IA addon version 1.0.1 or newer)
  • Fixed: Conflict with wp_head output for some themes.
  • Fixed: Correct level for Forms and Google Optimize addons.
  • Fixed: License key errors will no longer show to lite users.

6.2.0: June 6, 2017

  • New: Form Tracking addon
  • New: Google Optimize addon
  • New: Facebook Instant Articles addon
  • New: Telephone link tracking
  • New: Functions for supporting enhanced eCommerce tracking in the eCommerce addon
  • New: Measurement protocol functions
  • New: Tweaks for the settings pages to get ready for a speed improvement release upcoming along with some coming soon addons.
  • Tweaks: Spelling corrections.
  • Fixed: Internet Explorer tracking fix.
  • Fixed: Issue with initialization of settings on certain installs.

6.1.11: May 31, 2017

  • Tweak: Renamed the tools tab for settings import/export
  • Fixed: Issue with saving of manual UA codes
  • Fixed: Fixed a couple display issues in the admin
  • Fixed: Issue for undefined index when the settings array hasn’t been initialized.

6.1.10, May 18, 2017

  • New: Performance improvement in tracking.

6.1.9, May 15, 2017

  • New: Plugin has been tested for compatibility with WordPress 4.8-beta1. We’ll continue to test through the beta and release candidates, but MonsterInsights is 4.8 ready as-is.
  • Tweak: Deleting lite plugin will no longer delete license key of installed pro version.
  • Fixed: Import/export settings page has been fixed so that on sites with a ton of plugins installed that make lots of admin bar items, the admin bar will have relative positioning now to allow it to be scrollable.
  • Fixed: Users with more than 1 property for the same domain name can now use any of the views for those properties.
  • Fixed: For Pro users, sometimes all available addons for your license level didn’t show, requiring you to download them from our site. This has been corrected.

6.1.8, May 11, 2017

  • New: Functions needed to support future features including enhanced eCommerce
  • Fixed: Compatibility with Firefox for link tracking.
  • Fixed: Issue saving certain fields.

6.1.7, April 10, 2017

  • New: Changes needed to support new addons, including the Google AMP addon, available as of today.
  • Tweak: Comments for frontend are minification-safe.
  • Tweak: GA notice is now hidden when debug mode is on.
  • Tweak: All settings now use the Settings API framework, including all addons.

6.1.6, March 29, 2017

  • New: Select2 filter for the Google oAuth list of profiles, to make it easier to find your Google property by fully supporting search by URL.
  • Tweak: Inbound-as-external now is prioritized before downloads in tracking preference order.

6.1.5, March 24, 2017

  • New: Added some functions to prepare for upcoming new addon (Google AMP) and updates (eCommerce, Performance, Dimensions).
  • Tweak: JS events tracking for click events.

6.1.4, March 23, 2017

  • Tweak: JS events tracking for click events.
  • Fixed: Edge case where JS events tracking won’t turn on if the main tracking setting was disabled (such as faulty import).

6.1.1 – 6.1.3 (depending on which version of MI you have), March 22, 2017

  • Fixed: (pro users) Issue with JS events throwing an error for array on non-set settings.

6.1.0, March 22, 2017

  • New: Campaign URL building tool with shortlink capability.
  • New: Settings import/export tool.
  • New: Experimental (beta) hash tracking for single-page style themes. Note, as the description for the setting says, this feature is a beta feature, and can be tweaked or removed in upcoming versions.
  • New: Manual default subsite UA’s can now be set from the network settings panel for MonsterInsights.
  • New: Optout of GA tracking is now enabled per Google standard. See for more information.
  • Tweak: Notices about JS conflicts now include the JS error when possible.
  • Tweak: Some tweaking to when the “Connection error with Google” error is displayed during oAuth.
  • Tweak: Notice now shown when too early to display statistics from Google.
  • Tweak: Inbound as outbound links may now have a period in them.
  • Tweak: Removed duplicate option checking on frontend.
  • Tweak: oAuth dialog now only programically closes when the select profile view is shown or when a new one is opened.
  • Tweak: Mailto links are now handled as an externally opening link, allowing to bypass issues with the Safari browser not following standards.
  • Tweak: WP-Admin Login page tracking has been removed.
  • Tweak: More countries now shown in the country map in the overview report.
  • Tweak: License key field is no longer shown on lite installs.
  • Tweak: Frontend JS file has been refactored to make it more unit testable.
  • Fixed: Download events now correctly include data in all cases not just some.
  • Fixed: A syntax error involving the manual UA code input has been resolved that could have affected some users under a rare circumstance.

6.0.16, March 7, 2017

  • Fixed: Issues related to link tracking.

6.0.15, March 7, 2017

  • Fixed: Issue with translation string numbering in the disabled user group frontend template.
  • Fixed: Resolved issue that caused issue with lightbox-style redirects.
  • Fixed: Issue where admin pages had JS issues from mis-ordered JS files.

6.0.14, March 1, 2017

  • Tweak: Allow for invalid license to be removed if debug turned on.
  • Fixed: Issues with internal links being tracked as internal-as-outbound
  • Fixed: Issues with tracking of downloads
  • Fixed: Issue where optin tracking would opt-out on settings panel save

6.0.13, February 28, 2017

  • Tweak: Better detection of issues with authentication due to an outdate WP version.
  • Fixed: Issue where JS tracking inadvertantly turned on debug mode due to a bad string to boolean conversion.

6.0.12, February 27, 2017

  • New: The JS events tracking has been moved to a new JS file instead of inline. This will offer the same performance as inlining under HTTP/2, but with the benefit of better cache bursting.
  • New: Expanded admin adblock detection.
  • Tweak: Select2 is now bundled as Select300 in MonsterInsights. We’re pulling down the latest copy of Selct2 and then on-the-fly renaming it. This should end any conflicts between our select2 boxes and other plugins/themes.
  • Tweak: We’ve implemented better error detection on the authentication flow. Some users may have previously seen “No profile errors”, due to issues with their server setup will now see more accurate errors.
  • Tweak: For servers that use PHP Object caching, the cache will now be flushed during the uninstall routines. This should solve a very rare uninstall error.
  • Fixed: A “Invalid UA code” error was displayed whenever someone used oAuth2 and then saved the settings panel, despite having a valid UA code.
  • Fixed: An issue with the lazyloading of the Google Client for frontend use has been fixed.

6.0.11, February 24, 2017

  • Notice: Version numbers 6.0.5 – 6.0.10 were not used, as we’re synching the version numbers of the Lite and Pro versions of our plugin. You didn’t miss any updates.
  • Notice: As of this release, we no longer backport changes to the old yst_ga option. If you need to access MonsterInsights’s settings programically, please use our helper functions. Do not directly access a option.
  • New: Redesigned authentication dropdown that shows the site urls to make it easier to find a profile when the users have many accounts.
  • New: Tracking is now enabled for the WordPress admin login page (wp-login.php).
  • Tweak: The Google class in the admin now only checks for blocking when the reauth is attempted. Expect to save a ton of external calls in the admin, and maybe a performance boost.
  • Tweak: The GA client object is now lazyloaded on the frontend, so it’s loaded only when something (like another plugin) attempts to use it. In plain English, this will make a alot of sites load times significantly improve.
  • Tweak: The analytics.js output has been tweaked to be slightly more aesthetically pleasing (its aligned correctly). We realize no one probably cares but we look at this code for every user we support, so it help us.
  • Tweak: The config expired notice has been updated to reflect that it can also be shown if the server is blocking MonsterInsights’s ability to connect to Google Analytics.
  • Tweak: The cron jobs for opt-in tracking and statistics have been combined into a single cron.
  • Tweak: Various performance improvements in the frontend output class.
  • Tweak: A notice is now shown when MonsterInsights rejects a manual UA code from being saved for being an invalid format.
  • Fixed: Issue where the plugin TweetShare would prevent users from being able to see their properties in the authentication dropdown.
  • Fixed: Issue where the manual UA code might not be ported as we were backporting changes to the monsterinsights_settings option to the yst_ga option for backwards compatibility. This lead to a situation where the new settings would override the old ones before the routine to fix the manual UA code issue had run.
  • Fixed: Issue where a fatal error from a reference to a class called “Yoast_Frontend_GA” which our plugin doesn’t have or use, would be shown caused by the previous Yoast usage of object caching via an autoloader. This is solved by doing a 1 time object cache flush on upgrade.
  • Fixed: Issue where if you had more than 1000 profiles on your Google account, not all would be shown.
  • Fixed: App analytics properties are now excluded from the dropdown of properties you can authenticate to.
  • Fixed: The readme suggested a filter to use for filtering the UA to use, but the filter name was typo’d. This has been fixed.
  • Fixed: Issue where the tracking cron would add a new unique cron each day.
  • Fixed: We implemented a routine to cleanup those extra crons as well as the old yoast one we no longer use.
  • Fixed: Issue where the .org theme Schema would prevent users from being able to see their properties in the authentication dropdown.
  • Fixed: Issue where JS based events tracking might not correctly track a mailto: link.

6.0.4, February 20, 2017

  • Tweak: monsterinsights_delete_options now checks to ensure an array is passed in
  • Tweak: The reporting class now has many more object property checks.
  • Fixed: In install if WP version not supported or if MI Pro was active, the plugin attempted to call a property of the plugin object which didn’t exist.
  • Fixed: In the deactivate/uninstall routines, MI attempted to use a method of a class object which might not exist, as it might not be the active instance. Better instance handling has been added as well as many more exists checks have been added througought the plugin.
  • Fixed: Conflicting loads when both MI Pro and Lite are installed. Note, you should only have Pro installed if you want to use it. That being said, we’ve done extensive testing to ensure we’ve handled all of the edge cases surrounding this. This could also lead to issues where it would be impossible to remove Lite and/or Pro from a site if both were installed.
  • Fixed: Conflicts with the Pinnacle theme, which loads it’s CSS file (with overrides to literally all select2 inputs not just the ones it adds) across the entire admin. This lead to an issue where in the Google Auth, a user might not have been able to see (or could appear with wacky styling) the dropdown of profiles to select. If you cannot see this dropdown after authenticating, let us know as its most likely a simple plugin or theme conflict on CSS styling.
  • Fixed: The notices to deactivate/uninstall MI Lite/Pro when the other one were installed had an errant extra quotation mark, and they’re now more specific about the action to take.
  • Fixed: For some users, the setting for user role exclusion was not working. This has been corrected.
  • Fixed: A redirect issue that was looping for some users. The code that does this, while working for most, doesn’t for some. We’ve removed it until a full investigation can be completed.

6.0.3, February 20, 2017

  • Fixed: Path for fontawesome font files was incorrect
  • Fixed: Notice in the install routine for the $version variable not being set.

6.0.2, February 19, 2017

  • Fixed: Upgrade routine could drop manual UA codes in certain cases. If you upgraded to 6.0.0 or 6.0.1 and it lost the manual UA code, installing this update will automatically restore the UA code entered as long as you haven’t used the oAuth or re-entered the manual UA code.

6.0.1, February 19, 2017

  • Fixed: Typo that caused an issue with PHP 7 installs.

6.0.0, February 18, 2017

  • New: Completely overhauled design, from top to bottom. The plugin has been completely rewritten.
  • New: no more advertisements in the settings pages. We hated them too.
  • New: Javascript based event tracking
  • New: ga.js is now officially deprecated. New users cannot use it anymore, and existing users can only switch to analytics.js (but not back). Please note, all new features will be developed exclusively for analytics.js. Google has deprecated it, and now we’re deprecating our support for it.
  • New: License key system now uses the MonsterInsights License management system
  • New: Ability to pick which roles can access the dashboard/reports & settings/addons/tools page using our UI. There’s also a new custom capability for this (a meta capability)
  • New: Support for Google Analytics Master accounts. When you oAuth into MonsterInsights now, the UA view is now locked to what you picked using the brand new oAuth procedure.
  • New: Revamped dashboard
  • New: Completely new settings system, with a completely new settings page, and a completely new settings API. Also some new hooks and tabs in preparation for the many addons we’ll be releasing over the next few months.
  • New: No more conflicts between the base plugins
  • New: Completely overhauled translation experience. The lite version translations are now fully managed through
  • New: Opt-in to anonymous data so we can better improve MonsterInsights
  • New: Significantly better addons page
  • New: Single license key to manage all MonsterInsights extensions.
  • New: Automatic detection of blocked asset files (from things like un-whitelisted uBlock Origin) with step by step directions on how to easily correct.
  • Tweak: Completely overhauled the ga.js and analytics.js outputs to fix outstanding bugs.
  • Tweak: Better debugging + disabled + preview tracking modes, that more clearly indicate what’s going on
  • Tweak: Completely overhauled PHP regex tracking to solve nearly a dozen outstanding bugs including issues where non-link elements starting with the letter “a” such as tags would get parsed as links causing issues. Also solves issues related to single versus double quote usage for existing onclick handles, non-semicolon terminating onclick handles and various other parsing issues.
  • Tweak: Many previously untranslatable strings are now translatable.
  • Tweak: Minified in-plugin images.
  • Tweak: Minified admin css and js
  • Tweak: Uses latest version of Google PHP API now.
  • Tweak: The system for creating reports and getting Google Analytics reports have changed. If you’ve hardcoded into Yoast functions previously not designed for frontend output this could cause problems. We’ll introduce an API intended for this type of use after we update to use the v4 reporting API.
  • Fixed: Fixed an issue with HostEurope and other hosts modifying the default PHP arg seperator.
  • Fixed: Prevents an issue where users with a plugin like Airplane Mode active will get a better error message than “code invalid” on the GA token auth screen (and also fixes how that detection is done in other parts of the plugin).
  • Removed: unused track_full_url setting

5.5.3, October 3rd, 2016

  • New: Announces MI 6.0 beta.
  • Fixed: Compatibility with PHP compatibility scanner’s bug

5.5.2, July 7, 2016

  • Tweak: Updates license manager to have more reliable update information including better compatibility with Yoast SEO products.
  • Fixed: Compatibility with upcoming Shiny Updates v2 in WP core

5.5.0, May 1, 2016

  • New: Added new System Info tab for faster support.
  • Fixed: Issue with changelog missing some deployed versions.

5.4.9, April 15, 2016

  • New: Font based dashboard icon
  • Tweak: The “MonsterInsights” menu item name has been renamed to just “Insights”
  • Fixed: Issue with eCommerce addon (also requires user to update eCommerce addon)
  • Fixed: Issue with 2 dashboard links
  • Fixed: A bug in pre-existing code caused the menu of the plugin to skyrocket unintentionally. This has been corrected.

5.4.8, April 14, 2016

  • New: Google Analytics by Yoast is now MonsterInsights.
  • Fixed: Compatibility issue with WordPress 4.5
Screenshot gallery
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